Looking through some recent investor materials from Pega produced this slide which I thought was a fascinating view of the BPM market size and definition.
Without the accompanying commentary, its hard to evaluate the accuracy of the numbers but a few dynamics are clear:
- The market categories are self-serving – They are an extrapolation of Pega’s architectural strengths onto the market but interestingly they see more opportunity attacking the CRM and document management (case management in the chart) parts of market.
- Pega views the market all about execution technology. Their ‘market’ does not include analysis or modelling revenue.
- Despite their history, there is no stand-alone business rules market in their marketview.