The Azure Cloud and BPM :: Buzzwords aren’t everything

Today, Opentext and Microsoft announced that that they were bringing OpenText BPM solutions to the Microsoft Azure Cloud.  You can read the press release here.

Obviously, any credible cloud offering in the BPM space helps build the legitimacy of the approach and overall acceptance of the technology so I view this announcement as a good thing.  It also builds on an existing technology partnership around OpenText’s Document and Records Management solutions so its an unsurprising step.

For me the most interesting part of the press release is not the cloud hype but the following paragraph on industry-specific accelerators:

To bring the cloud to life, OpenText and Microsoft will work together to develop industry-specific applications tailored to business and user requirements in industries, such as financial services, oil and gas, utilities and public sector. Going beyond just moving existing applications to the cloud, the companies will also be collaborating on new scenarios that take full advantage of the elasticity, availability and connectedness of cloud-based computing.

OpenText previously identified Pega and IBM as their main competition in the BPM market and both rely heavily on industry accelerators in their sales cycle.  It will be interesting to see if this play gets OpenText a seat at the table.  

I suspect that their lack of rules capability and .net bias will still be the overriding decision factors that determine if a customer will consider them in a vendor selection.

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