While reading this 2007 but still excellent post on Product/Market fit by Marc Andressen, started to think about ACM tools and the market they are trying to serve.
Recently, I wrote about the idea that perhaps Basecamp by 37Signals was the most successful ACM tool on the Market. Increasingly, I think the challenge for proponents of ACM technologies (as opposed to methodologies) is that a number of their use cases have very poor product/market fit.
Freelance Web designers and developers need a tool to collaborate with clients and to manage projects. They simply can’t afford to pay much for it but there are thousands of them. Basecamp pretty much plays perfectly to this market. It’s SaaS delivery model and freemium pricing makes it easy for users to get started quickly.
If your target market is hospitals or insurance companies then just setting up the integrations and data migration is a massive upfront investment. The promised business agility depends on getting the set-up right and the compelling difference with other case management and BPM technologies is less.
Not sure if there is a fully formed thought in this post. More of a rumination but its doesn’t really feel like the market for these products are defined enough.
There has to be a gear beyond Knowledge Worker to be successful.